Module mod_rewrite is one of the most popular module in the Apache web server that is for rewriting and redirecting URLs dynamically. It’s based on regular expression with using powerful pattern matching to allow for handling of very complex situation. So, with this module, we create custom URL, clean and search engine friendly ( SEO ), Google will be easy to index our web pages. Others reason if we use this module, we make ugly URLs more attractive and URLs is easier to type, easier to remember, easier to tell someone / friend. … continue reading : Create Custom and Clean URL with mod_rewrite.